教科書銷售季最佳實(shí)踐

對(duì)于賣家而言，教科書銷售季是一年中最繁忙并且最盈利的時(shí)期之一。為了幫助您獲得最大收益，我們?yōu)闀充N教科書的賣家編寫了一套業(yè)務(wù)實(shí)踐。

提示 1：為訂單量突然上升做準(zhǔn)備。

• 每天查看您的賣家賬戶，了解訂單的最新狀況。這有助于確保您按時(shí)配送商品，即使您錯(cuò)過(guò)了我們的“已售出，即將發(fā)運(yùn)”電子郵件通知。

• 秋季教科書銷售季從 7 月中旬開始，一直持續(xù)到 10 月中旬。教科書銷售旺季一般是勞動(dòng)節(jié)的前一周。

• 春季教科書銷售季從 12 月中旬開始，一直持續(xù)到 2 月初。教科書一般是 1 月的前兩周。

• 如果您通過(guò)多個(gè)銷售渠道銷售，請(qǐng)每天更新您的庫(kù)存，以免讓買家失望。

提示 2：確保您的教科書已列于正確的 ISBN 下，并具有準(zhǔn)確的狀況描述。

• 確保買家獲得的商品與您在商品詳情頁(yè)面上列出的商品完全一致，從而降低退貨的機(jī)率。

• 學(xué)生將按 ISBN 搜索教科書。通過(guò)每本書上的 ISBN 找到正確的頁(yè)面。

• 查看頁(yè)面上的詳細(xì)信息，避免將您的圖書列在不同版本或版次的頁(yè)面上。

• 上架圖書時(shí)，請(qǐng)選擇適當(dāng)?shù)臓顩r，并添加關(guān)于標(biāo)記和突出顯示的準(zhǔn)確狀況備注。

• 請(qǐng)勿上架解決方案手冊(cè)或教師用書。這些商品禁止銷售。

• 請(qǐng)閱讀關(guān)于 銷售教科書的政策。

提示 3：允許采用多種配送方式。

• 學(xué)生想要盡快獲得圖書，從而會(huì)選擇提供加急配送服務(wù)的商品。去年返校季期間，超過(guò) 25% 的教科書買家要求加急配送。

• 如果買家選擇加急配送，請(qǐng)務(wù)必兌現(xiàn)。勾選每個(gè)訂單要求的配送速度。

提示 4：2 個(gè)工作日內(nèi)發(fā)貨。

• 請(qǐng)勿上架您無(wú)法立即發(fā)貨的教科書。所有已售教科書必須在 2 個(gè)工作日內(nèi)發(fā)貨。延遲發(fā)貨通常最終會(huì)影響您的績(jī)效評(píng)估。

• 如果您或?yàn)橛唵瓮丝?，?qǐng)立即執(zhí)行。 如果您采用“發(fā)貨時(shí)收費(fèi)”，則可以取消未發(fā)貨的訂單。了解 如何取消訂單。

提示 5：向買家提供“發(fā)貨確認(rèn)”。

• 學(xué)生正在急切地等待他們所購(gòu)買的教科書。 通過(guò)“管理訂單”盡快確認(rèn)發(fā)貨。亞馬遜將向買家發(fā)送發(fā)貨確認(rèn)。在我們的 確認(rèn)發(fā)貨和 管理訂單幫助頁(yè)面上了解更多信息。

• 您可能考慮采用購(gòu)買送達(dá)確認(rèn)或可追蹤配送方式；不過(guò)，如果您選擇采用這些方式，我們建議您設(shè)定商品價(jià)格時(shí)將這些服務(wù)的費(fèi)用包含在內(nèi)。您不得向買家收取額外的服務(wù)費(fèi)。

提示 6：為退貨量增加做準(zhǔn)備。

• 學(xué)生常常因?yàn)檎n程取消而需要為教科書退貨。所有 Amazon.com 賣家必須接受退貨，即使訂單已正確配送。

• 幫助買家迅速退貨，會(huì)給買家留下深刻印象。除了包裹上面的退貨地址以外，還可以考慮在您的包裹內(nèi)放入退貨地址和退貨說(shuō)明。

• 要求買家包裝好商品，然后將其退還給您。如果賣家不承擔(dān)退貨相關(guān)費(fèi)用，那么退貨運(yùn)費(fèi)應(yīng)由買家支付。賣家收到退貨后，應(yīng)立即發(fā)放適當(dāng)?shù)耐丝睢?/p>

提示 7：考慮使用亞馬遜物流 (FBA)

• 無(wú)論是在 Amazon.com 還是您自己網(wǎng)站上銷售的商品，均從我們的運(yùn)營(yíng)中心為您配送訂單。

• Amazon.com 上的物流商品有資格獲得亞馬遜金牌服務(wù)以及總價(jià) $35 或以上的合格商品訂單服務(wù)（暗示：買家青睞和亞馬遜金牌服務(wù)）。

• 購(gòu)物者可以在 Amazon.com 商品的詳情頁(yè)面上查看一日配送服務(wù)的最新倒計(jì)時(shí)時(shí)間。

• 亞馬遜為在 Amazon.com 上銷售的亞馬遜物流商品提供國(guó)際級(jí)別的客戶服務(wù)。

• 了解有關(guān) 的更多信息。

Textbook Season Best Practices

Textbook season can be one of the busiest and most profitable times of the year for sellers. To help you get the most out of it, we've compiled a list of the business practices of our top textbook sellers.

Tip 1: Be prepared for a sudden increase in orders.

• Keep on top of orders by checking your Seller Account daily. This will help you ship items on time, even if you miss our "Sold, ship now" e-mail notification.

• Fall textbook season begins in mid-July and goes through mid-October. Peak textbook sales are generally the week before Labor Day.

• Spring textbook season begins mid-December and goes through early February. Peak textbook sales are generally the first two weeks of January.

• If you sell through multiple sales channels, avoid disappointing customers by updating your inventory daily.

Tip 2: Make sure your textbook is listed under the correct ISBN and the condition is described accurately.

• Decrease returns by making sure the buyer gets exactly the product described on the detail page where you place your listing.

• Students will search for textbooks by ISBN. Use the ISBN on each book to match to the correct page.

• Check the details on the page to avoid listing your book against a page for a different version or edition.

• When listing your book, pick the appropriate condition and add accurate condition notes about marks and highlighting.

• Do not list solutions manuals or teacher's editions. These items are prohibited.

• Read our policies about Selling Textbooks.

Tip 3: Allow for multiple shipping options.

• Students need their books ASAP and will pick listings that offer expedited shipping. During back-to-school season last year, over 25% of textbook buyers requested expedited shipping.

• If a buyer selects expedited shipping, be sure to honor it. Check the shipping speed requested for each order.

Tip 4: Ship within 2 business days.

• Do not list textbooks that you do not have available for immediate shipping. All textbook sales must ship within 2 business days. Delayed shipments usually end up affecting your performance ratings.

• If you must cancel or refund an order, do so promptly. When you use Charge When Ship, you can cancel unshipped orders. Learn How to Cancel an Order.

Tip 5: Provide Shipment Confirmation to buyers.

• Students are anxiously awaiting their textbooks. Confirm your shipment through Manage Orders as soon as possible. Amazon will send a shipping confirmation to the buyer. Learn more at our Confirm Shipments and Manage Orders Help pages.

• You may want to consider purchasing delivery confirmation or using a trackable shipping method; however, if you choose to use these options, we encourage you to set the price of the item with the cost of these services in mind. You may not invoice buyers for additional service fees.

Tip 6: Be prepared for increased returns.

• Students often need to return textbooks due to class cancellations. All Amazon.com sellers must accept returns even if the order is fulfilled correctly.

• Impress buyers by helping to expedite returns. Consider including a return address and instructions inside your package in addition to the return address on the package itself.

• Request that the buyer pack the item and return it to you. In cases where the seller is not responsible for the return, return shipping costs should be paid by the buyer. Upon receipt, immediately issue the appropriate refund.

Tip 7: Consider using Fulfillment by Amazon (FBA).

• Amazon fulfills orders for you from our fulfillment centers, whether sold on Amazon.com or your own website.

• FBA listings on Amazon.com are eligible for Amazon Prime and for free shipping on orders with eligible items that total $35 or more (Hint: Buyers love free shipping and Amazon Prime).

• Shoppers can view an up-to-the-minute countdown for One-Day Shipping on product detail pages for listings on Amazon.com.

• Amazon offers world-class customer service for your listings sold on Amazon.com.

• Learn more about Fulfillment by Amazon.

In addition to using these tips and best practices, we encourage you take advantage of the wealth of information available in our Help pages for sellers.

點(diǎn)擊咨詢現(xiàn)在有哪些新興平臺(tái)值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。