亞馬遜賣家如何編寫出色特征要點(diǎn)？請(qǐng)看亞馬遜官方提示

2022-03-26

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您最多可為功能強(qiáng)大的工具創(chuàng)建五個(gè)特征要點(diǎn)，以幫助提高轉(zhuǎn)化率。包含買家在購(gòu)買后會(huì)收到的商品的準(zhǔn)確描述。以下是關(guān)于編寫出色特征要點(diǎn)的一些提示：

特征要點(diǎn)

每個(gè)要點(diǎn)應(yīng)簡(jiǎn)潔但具有描述性；此處不應(yīng)使用段落
如果商品是套裝商品，請(qǐng)列出套裝中包含的商品和每個(gè)商品的尺寸（如適用）
對(duì)于每個(gè)特征，請(qǐng)包含一項(xiàng)優(yōu)勢(shì)
包含保修信息或隨附配件作為最后一個(gè)要點(diǎn)
使用分號(hào)分隔單個(gè)要點(diǎn)中的短語(yǔ)
要點(diǎn)中始終使用阿拉伯?dāng)?shù)字，切勿使用拼寫數(shù)字
以句子形式編寫要點(diǎn)（無(wú)標(biāo)點(diǎn)符號(hào)）；最多 256 個(gè)字符（因商品分類而異）

重要：某些子分類對(duì)特征要點(diǎn)有額外要求。有關(guān)更多信息，請(qǐng)查看子分類規(guī)范。

示例

功能強(qiáng)大的 18 伏充電電池 [特征] 電力更足，運(yùn)行時(shí)間更長(zhǎng) [優(yōu)勢(shì)]
加長(zhǎng)版 22 英寸刀片 [特征] 流暢平整切割 [優(yōu)勢(shì)]
50 分鐘運(yùn)行時(shí)間 [特征] 每次充電可裝飾多達(dá) 1200 平方英尺 [優(yōu)勢(shì)]
低震動(dòng)雙動(dòng)刀片 [特征] 提高舒適度并緩解疲勞 [優(yōu)勢(shì)]
隨附便攜包 [配件]；2 年制造商保修

如果沒(méi)有隨附配件或保修，可以使用最后一個(gè)要點(diǎn)來(lái)展示更多特征：

車庫(kù)頂棚儲(chǔ)藏裝置
45 x 45 英寸儲(chǔ)藏裝置可承重 250 磅
貨架高度可在 16 英寸到 34 英寸之間輕松調(diào)整
線條設(shè)計(jì)不會(huì)遮蓋儲(chǔ)藏的商品
儲(chǔ)藏大型和不規(guī)則形狀的商品

Feature Bullets
You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:
Make each bullet point brief yet descriptive; This is not the place for paragraphs
If the item is a set, list what's included in the set and the size (if appropriate) of each item
For every feature, include a benefit
Include warranty information or included accessories as the last bullet point
Use semi-colons to separate phrases within a single bullet point
Always use numerals, never spell out numbers, in bullet points
Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)
Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.
Examples
Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]
Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]
50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]
Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]
Includes carrying case [ACCESSORY]; 2-year manufacturer warranty
If there are no included accessories or warranty, just use the last bullet to surface more features:
Garage ceiling storage attachment
45- by 45-inch storage unit holds 250 pounds
Shelf easily adjusts in height from 16 to 34 inches
Wire design doesn't conceal stored items
Stores large and odd-shaped items