亞馬遜超嚴(yán) Review 政策下，賣家還可以這樣獲評-ESG跨境

五星好評對于產(chǎn)品來說，可謂是重中之重，它既能讓花費者在閱讀頁面的時候信任賣家的信用和產(chǎn)品的質(zhì)量，也能夠讓遲疑不決的潛在客戶發(fā)生從重的心理，更主要的是它還能影響產(chǎn)品的排名。

但是，一般情形下，買家給予商品的留評率非常低，甚至有的賣家產(chǎn)品留評率低于1%的都有。因此，很多賣家就會嘗試以購置留評的門路去迅速大批地增長評論。

然而，自17年以來，亞馬遜對刷評論的舉措可謂是一波接一波，先是警告，然后大批刪評、封號，掌握力度是越發(fā)嚴(yán)厲，等于是截斷了寬大賣家迅速獲評的主要門路。

違規(guī)獲評不行，自然積聚速度又太慢，可能還沒等到這個產(chǎn)品賺錢，它的時期就過去了。這樣思來想去，既要符合亞馬遜請求同時要保證后果且性價比高的，便是亞馬遜索評郵件和站外促銷了。

索評郵件

索評郵件其實就是在用戶進(jìn)行下單購置之后的郵件跟蹤，給用戶供給附加價值的操作，包含給用戶供給產(chǎn)品購置信息，客服服務(wù)支撐，產(chǎn)品相干的應(yīng)用解釋，或者其他的相干信息能夠贊助用戶解決問題。

但要注意，賣家們不要給用戶濫發(fā)無用的信息，亞馬遜對所有的郵件都有進(jìn)行監(jiān)控，如果違背了規(guī)矩，亞馬遜可能會封掉你的郵件索評功效。

一般來說，三封的郵件索評是比擬適合的策略。AMZFinder 每月有500封免費郵件，大家可以按照對應(yīng)的模板按自己所需進(jìn)行操作。

郵件一、確認(rèn)購置

發(fā)送時光：購置后立即發(fā)送，或者在購置后1天內(nèi)進(jìn)行發(fā)送。

包括內(nèi)容：表現(xiàn)感激用戶購置，同時給用戶供給一些跟購置的產(chǎn)品相干的tips。

題目: Thanks for your order of the {{ Product Name }}

正文： Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better: ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

郵件二、訂單跟進(jìn)

發(fā)送時光：在發(fā)貨后的2-10天，更好能夠確保用戶已經(jīng)收到產(chǎn)品再發(fā)。

題目: Following Up on Your Recent Amazon Purchase

正文： Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here: {{ Product Review Link Button }}

Sincerely,

Your name

郵件三、索評

發(fā)送時光：在發(fā)貨后的10-15天。

包括內(nèi)容：這是最后的一封郵件，重要目的是讓客戶留下評論，并保證他們愛好這個產(chǎn)品。

題目: I hope you’re loving your {{ Product Name }}

正文： Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!

Sincerely,

Your name

站外促銷

除了索評郵件外，大家還可以應(yīng)用站外促銷進(jìn)行引流，不僅可以迅速增長產(chǎn)品的銷量，還能獲得評論的累積。

但是，做站外促銷也是有講求的。一般情形下，大家慣例的做法都是設(shè)置 Code，然后分享鏈接到社交平臺，將流量導(dǎo)入產(chǎn)品 Listing 詳情頁面。

這個做法其實不太合理：

其一，這會導(dǎo)致大批無效的流量（只看卻不購置）比例的增長，下降你的轉(zhuǎn)化率。即便你從中獲得了想要的評論，但要知道，亞馬遜是非常重視轉(zhuǎn)化率的，轉(zhuǎn)化率下降，產(chǎn)品的排名也會波及。而且，現(xiàn)在貌似 Code 設(shè)置超過30% 以上，買家留的評不僅沒什么權(quán)重，可能VP認(rèn)證都沒有，所以須要鄭重。

其二，大批買家的涌入可能會造成猖狂下單的現(xiàn)象，導(dǎo)致庫存被賣光，后續(xù)補貨卻跟不上，成果不但遭遇了出售喪失，也會因為庫存問題導(dǎo)致 Listing 排名降低。

不過也不用太擔(dān)憂，站外促銷不必定非得用慣例的Code，現(xiàn)在有些站外折扣網(wǎng)站不管多高的折扣留的評都有VP認(rèn)證，而且權(quán)重還高，操作也簡略。

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。