Dialogue Lin Yizhang, CEO of eBay Greater China: the impact of t-ESG跨境

on December 29, Lin Yizhang, executive president of eBay's international cross-border trade division and CEO of Greater China, held a dialogue from the aspects of eBay's development status this year, the impact of the epidemic on cross-border e-commerce and eBay's development strategy in 2021. Lin Yizhang said that the impact of the epidemic on cross-border e-commerce is one and two sides, with both opportunities and challenges

<span bdsfid s greater china ceo, a bjh-p-something that's something like a bjh-a-infini36363636363636363636364b4939393939399898a3a3a30300300300300605b-a-b-a-b-a-p" <a serving of a serving-like-like-a-like-something that's something that's something that's a picture of ebay's greater china ceo in the picture) </span bjh-p"</span </span <span <<p <<p <<p <<p <<p bdsfid id id the,"in 2020, affected by the epidemic, consumers shifted from offline to online, and users' demand for online shopping increased, especially driving the increase of incremental users such as elderly groups. the overall fundamentals of cross-border e-commerce developed very well. for ebay, affected by this, the overall traffic of the platform and the scale of buyers showed different degrees of growth."

"The growth of sellers on eBay platform also shows a phenomenon of two-level differentiation. Some sellers seize the opportunity under the epidemic, quickly adjust and respond to the demand by expanding categories and other measures, and ensure to do a good job in the buyer's experience, so that the sales can develop rapidly. Some sellers not only fail to adjust the business strategy in time according to the market changes, but also fail to meet the standards of logistics services and retail experience Affected by the rectification of eBay's buyer experience in the second quarter, the performance did not rise but fell. " Lin Yizhang said

will the popular live delivery mode in China this year be used in cross-border transactions? Lin Yizhang said that behind the live delivery, there needs to be the ability to integrate resources with online celebrities, platforms, logistics and other aspects. The challenges of cross-border e-commerce live broadcasting, especially in European and American countries, are as follows: first, European and American countries do not have such a mature IT integration system in China; Second, there is still a gap between the operation and storage capabilities of foreign sellers and domestic ones. Behind the popularity of live e-commerce in China is the overall environment of e-commerce and the maturity of industrial chain, supply chain and value chain

according to the "dianshubao" e-commerce database of ecosoc.com, eBay achieved revenue of US $7.9 billion and net profit of US $1.846 billion in the first three quarters of 2020. Among them, Q3 achieved a revenue of $2.6 billion in 2020, a year-on-year increase of 25%. The total transaction volume (Gmv) was US $25 billion, a year-on-year increase of 22%. The number of active buyers increased by 5% in the year, and the total number of active buyers in the world reached 183 million it is estimated that the net revenue in the fourth quarter of 2020 will be between us $2.64 billion and US $2.71 billion

" the era of barbaric growth of cross-border e-commerce has passed, which I think is right. The so-called barbaric growth is unprofessional, and unprofessional will be eliminated. While specialty is refined operation, the ability of operation is actually the primary ability of Internet companies, which directly affects gross profit, success and expansion. " Lin Yizhang said

impact of the epidemic: opportunities and challenges are one and two sides

the impact of the epidemic on cross-border e-commerce is mainly reflected in two aspects: First, increase the purchase frequency the original users of online shopping have increased the frequency of online shopping due to the epidemic Second, new users are added people who didn't buy online before chose online shopping. For example, the elderly, who used to be less online shopping, now have to stay at home and start online shopping. We have noticed that this group is growing very fast. Under the epidemic situation, opportunities and challenges are also one and two sides. Challenges are the greatest opportunities for those who can overcome them. " Lin Yizhang said

challenges: manifested in logistics, changes in UK VAT tax rules, legislation on intellectual property rights, etc. In terms of logistics, first, the transportation capacity and the reduction of aircraft flights. Second, the price of cross-border logistics is relatively high during the epidemic; In terms of the change of UK value-added tax rules, all goods imported into the UK are subject to VAT, followed by Europe, which has a great impact. Moreover, the safety certification of products in Europe and the United States is becoming more and more strict. In terms of intellectual property rights, more and more countries will strengthen legislation to protect intellectual property rights, which has an impact on the whole supply chain

opportunities: with the increase of categories, the epidemic has a great impact on categories, such as home categories, sports at home, yoga clothes, sports equipment at home, etc. In addition, if you can do well in logistics, tax compliance, products have their own intellectual property rights, and product certification is also ahead, then this kind of sellers have better quality. These factors will not have a significant impact on them. They can pursue more growth points and have more opportunities than others. They don't have to worry about the impact on their business, and they can develop in the long term

<span bdsfid s greater china ceo, a bjh-p-something that's something like a bjh-a-infini36363636363636363636364b4939393939399898a3a3a30300300300300605b-a-b-a-b-a-p" <a serving of a serving-like-like-a-like-something that's something that's something that's a picture of ebay's greater china ceo in the picture) </span bjh-p"</span </span <span <<p <<p <<p <<p <<p bdsfid id id the,"in 2020, affected by the epidemic, consumers shifted from offline to online, and users' demand for online shopping increased, especially driving the increase of incremental users such as elderly groups. the overall fundamentals of cross-border e-commerce developed very well. for ebay, affected by this, the overall traffic of the platform and the scale of buyers showed different degrees of growth."

"one-stop" warehouse distribution logistics services to sellers through cooperation with logistics service provider orange Union, so as to improve the distribution speed and provide more reliable services for millions of popular items, At the same time, it can reduce the distribution cost and operation complexity for the seller, and help the seller fully explore the global market. Next year, this business will be launched in more countries and regions, including the UK

supply chain integration solution: at that time, the supply chain integration solution will be launched according to the demand. The solution integrates procurement, export container transportation capacity, accounting period and supply chain management to solve the pain points of sellers, including payment system, flow advertising system, logistics solution and supply chain solution, This is of great help to the seller

in terms of branding, eBay wants to better help sellers fight the brand of the enterprise in the future. Through the flow mechanism and platform promotion, there will be brand exclusive promotion pages in the flow mechanism. In the platform promotion, we will continue to cooperate deeply with Chinese brands. (text / Yongquan)

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。