Amazon Handmade： 定制指南

定制從本質(zhì)上講是同一商品的變體；例如尺寸、顏色變體，或在抹布或杯墊之類的商品上使用字母組合，甚至是城市名稱。借助定制訂單，您能夠以專屬商品的形式為買家提供自定義的按單定制商品；例如，買家聯(lián)系您，詢問您是否可以在他們的酒杯上刻上兩只狗，而不是您的商品信息展示的圖案。有關(guān)定制訂單的更多信息，請參閱 Amazon Handmade： 定制訂單。

定制指南

在發(fā)布手工藝品時，您可以為每件商品配置最多 10 個不同的定制選項。這些定制選項完全由您配置。定制內(nèi)容可以針對現(xiàn)有的商品屬性，如尺寸或顏色；也可以完全由手工藝人定義，如“最多 3 個字母的圖案設(shè)計”，或?qū)⒔Y(jié)婚蛋糕上的裝飾做成“新娘的發(fā)色”。

創(chuàng)建定制選項時，您可以在以下類型中選擇：

• 【選項列表】： 添加定制選項列表（最多 20 個）以供買家選擇。例如，尺寸、顏色、金屬或材質(zhì)

• 【文本輸入】： 為買家提供一個文本輸入框，用于雕刻、字母組合圖案或其他任何與字詞相關(guān)的定制功能

• 【數(shù)字輸入】： 為買家提供一個數(shù)字輸入框，用于輸入自定義的寬度、高度、尺寸或數(shù)量。

定制讓買家能夠根據(jù)自己的特定要求定制商品。您應(yīng)該使用它們?yōu)槟纳唐诽峁┖唵蔚呐渲眠x項。您應(yīng)該利用細微的變體為商品配置定制選項，而不是將其作為單獨變體發(fā)布，這將提高商品在搜索結(jié)果中的曝光率。

指導(dǎo)原則

當(dāng)定制不會對商品的外觀或價格產(chǎn)生超出買家想象的顯著影響時，賣家應(yīng)使用定制，而非創(chuàng)建單獨的商品。歸根結(jié)底，如何設(shè)置商品取決于您自己。以下是一些應(yīng)使用定制以及不應(yīng)使用定制的情況示例。

應(yīng)使用定制的情況示例

• 與商品圖片中的尺寸在視覺上沒有差別的尺寸變體（例如，戒指尺寸或首飾架長度）

• 不影響商品價格或設(shè)計的顏色或金屬類型變體。添加清楚描繪了顏色或金屬類型的附加商品圖片

• 個性化設(shè)置，如圖案設(shè)計、雕刻、個性化名稱或日期。在本示例中，我們建議您添加清楚描繪了字體選項的附加商品圖片

亞馬遜物流和定制

目前，您不能使用定制商品。請為您打算通過亞馬遜物流進行配送的每個商品創(chuàng)建唯一的 ASIN。從您的 ASIN 中移除定制商品，然后再將其轉(zhuǎn)換為商品。

B2B 企業(yè)商品定價和定制

: Customization Guidelines

Customizations are, essentially, variations on the same product; for example – size, color, or using of monogram letters or even cities on items like tea towels or coasters. Custom Orders enable you to offer custom, made-to-order items as a private listing for your customers; for example – Customer contacts you to see if you can etch two dogs on their wine glass, instead of just the one that your listing shows. For more information on Custom Orders, see Amazon Handmade: Custom Orders.

Customizations Guidelines

When listing Handmade products on Amazon, you can configure each product with up to 10 different customizations. These customizations are completely configurable by you. They can be existing product attributes like size or color, or they can be entirely Maker-defined, like “Monogram up to 3 letters” or “Hair color for bride” for a wedding cake topper.

When creating a customization, you can choose between the following types:

• List of Options: Add a list of customized options (up to 20) for customers to choose from. For example, size, color, metal, or material

• Text Entry: Provide customers with a text entry box for use for engravings, monograms, or any other word-related custom features

• Number Entry: Provide customers with a number entry box for custom width, height, dimensions, or quantity inputs.

Customizations let customers tailor your product to their specifications. You should use them to offer simple configuration options for your products. Configuring customizations for products with slight variations, rather than listing them separately, will improve product discoverability in search results.

Guiding Principle

Customizations should be used in lieu of creating a separate product when a customization does not dramatically impact the product's look or price beyond what a customer can imagine. Ultimately, how you set up your products is up to you. Here are some examples of when you should and should not use customizations.

Examples of when to use customizations

• Size variation where size is visually not different in a product image (for example, ring size or shelf length)

• Color or metal type variation that does not impact the price or design. Add a secondary product image where the colors or metal types are clearly depicted

• Personalization such as monograms, engravings, personalized names or dates. In this example, we recommend adding a secondary product image with the font options clearly depicted

FBA and customizations

At this time, you cannot use FBA for customized products. Create unique ASINs for each product that you plan to ship through FBA. Remove customizations from your ASINs before converting them to FBA.

B2B Business Pricing and customizations

Handmade sellers can use Business Pricing for a customizable Handmade product, as long as Business Sellers lists the item with a Standard Price and Business Price. However, the only exception is, if there is an additional fee for an Option, Text, or Number customization, the Business Buyer will not be charged the additional fee. Therefore, it is recommended to not use Business Pricing for customizable Handmade products that have additional fee(s) for Option, Text, or Number customizations.

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