the first stop of Google's "foreign trade growth plan" in Ningbo-ESG跨境

recently, Google launched the "foreign trade growth plan" at its first stop in Ningbo. Wei rencan, vice inspector of Ningbo Municipal Commission of Commerce, and Mr. Huang Jiezhong, chief marketing officer of Google Greater China, made opening remarks. It is reported that the "foreign trade growth plan" is a local market cultivation project personally planned and implemented by Google China. It aims to help Chinese foreign trade enterprises go to sea, integrate the foreign trade ecosystem, deeply cultivate and effectively promote the development of the foreign trade industry. After the launch of the first stop in Ningbo, Google will work with ecosystem partners to carry out small and medium-sized targeted training activities in Ningbo, forming a localized and sustainable foreign trade capacity-building mechanism

with the development of the cross-border environment, the competition is becoming more and more severe, and the cost advantage of Ningbo has been impacted. Many foreign trade enterprises begin to transform and upgrade in the face of this form. The manufacturing, R & D, quality control, brand and after-sales of products are upgrading and extending to both ends of the value chain.

Wei rencan said at the meeting that Google's advantages in search engine and the" foreign trade growth plan"launched by Google It can well help foreign trade enterprises in Ningbo to promote their products, expand their popularity and enhance brand awareness, and support Google to carry out this training activity on behalf of Ningbo Municipal Commission of Commerce

Mr. Huang Jiezhong said at the meeting that Google has been committed to helping Chinese enterprises go global. Many symposiums are held in different cities across the country every year, and 27 Google AdWords experience centers have flourished with the support of the government. Google hopes to make further progress in the current good development environment, so it started Google's "foreign trade growth plan" last year and chose Ningbo as its first stop, taking into account the great potential of Ningbo in foreign trade

Ms. Zhong Yihui, the key account manager of Google Greater China from Ningbo, once again emphasized the coexistence of cross-border development opportunities and challenges in Ningbo. Through her understanding of Ningbo and her investigation of the Hong Kong market, Ms. Zhong mentioned that many old foreign trade enterprises in Ningbo, such as Youngor and taipingniao in men's clothing, Boyang in home textile and Fangtai in kitchen and electricity, are still active in domestic and foreign markets. However, although Ningbo's foreign trade growth outperforms the whole country, it shows a downward trend. The future growth needs more careful cultivation

how will Google's "foreign trade growth plan" help Ningbo's foreign trade grow? Ms. Zhong showed the scene through specific examples, which are summarized as follows:

first, Google analyzed the search situation of global consumers and summarized the data such as peak season time, hot search commodity category and suitable market of commodities to the enterprise for preparation in advance

Second, Google will make judgments through data such as season, positioning, fabrics and local people's needs, so as to help enterprises better understand the needs of foreign and local markets, and provide basis for product positioning and product layout

Third, in addition to searching data, Google will also combine a lot of research data, such as GDP, purchasing power, online use data and consumption of local countries to help enterprises comprehensively judge which products to focus on in which countries. Help enterprises to prioritize the market and product promotion

during the sharing of successful cases, Mr. Chen Cheng, head of the marketing center of Fangtai overseas business division, introduced how to use Google products to turn the bumps of going to sea into a common way. As a local leading enterprise and industry leader, Mr. Chen Cheng first conveyed to the on-site customers that the digitization and online marketing is an inevitable trend. Subsequently, he said that it was Google's advantages in accurately positioning customers and effectively integrating diversified channels that enabled him to understand Google and finally choose to put advertisements in Google. Chen Cheng introduced in detail Google's targeted delivery strategies for different channels on the basis of helping enterprises accurately locate customers, and explained the delivery effect with actual data

at the B2B branch venue, Google specially invited two real overseas buyers from the United States to share how to find their suppliers in China through online and offline methods, how to consider when looking for suppliers of foreign trade products in China, what content they will like and what performance will affect their procurement decisions. Ms. Xu naiyun, business development consultant of Google Greater China, shared how Google integrates multiple channels to activate new markets. On the one hand, Google's marketing system helps B2B enterprises stimulate the potential of offline exhibitions before and after the exhibition. On the other hand, Google's marketing system is also a long-term source of customers outside the exhibition. By accepting inquiries, collecting customer information and advertising display, potential customers can be reached at any time and anywhere. Ms. fan Shu, business development consultant of Google Greater China, introduced how to make good use of Google AdWords to release new business potential. With vivid examples, she shared how different customers used Adwords skillfully to achieve success

at the B2C venue, Google also invited three European and American foreign friends to share with you how they choose products and channels as overseas consumers from the perspective of consumers. Mr. Liu Buchi, business director of Google's China agent management department, introduced that Google's advertising ecosystem can help cover every critical moment of consumers' purchase process, so as to grasp the hearts of customers. Through the data accumulation of the platform and Google's customer matching, we can turn from the platform war. Subsequently, four partner representatives of Google's foreign trade ecosystem came to the stage as guests to have a round table discussion with the audience. They are Ms. Shen Ni, director of pingpong East China channel, Mr. Ji Fujian, managing vice president and co-founder of WorldCom, Ms. Fang Xiaoshuang, an e-commerce consulting expert of Cisco, and Mr. Jiang Hongbo, head of international business in Shunfeng Ningbo district. The four guests introduced the roles and businesses of their enterprises in foreign trade. At the same time, they also shared the problems and pain points encountered in foreign trade activities, and had an interactive discussion with the audience. Finally, Ms. Liu Lian, senior manager of Google's China agent management department, focused on Google's sea marketing tools, including several practical and powerful products in understanding users, understanding the market, optimizing the website and data analysis

at the end of the conference, the host shared the specific courses and training places of Google's "foreign trade growth plan", hoping that the enterprise audience present can actively participate in Google's foreign trade growth plan after the conference and jointly prosper Ningbo's foreign trade market with Google

it is understood that Google hopes that through the long-term cultivation project of Google's "foreign trade growth plan", foreign trade enterprises can walk at the forefront of cross-border marketing, master dry goods technology, further understand Google's technology and resources, and help expand overseas business

this article is from Yibang power network. It is published under the authorization of the entrepreneur family. It has been slightly edited and modified. The copyright belongs to the author. The content only represents the author's independent views

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