什么是wish平臺(tái)ProductBoost活動(dòng)可選關(guān)鍵詞？-ESG跨境

問：什么是可選關(guān)鍵詞？

答：ProductBoost 允許商戶在推廣活動(dòng)中為產(chǎn)品添加可選關(guān)鍵詞。商戶提供關(guān)鍵詞后，在 Wish 生成的關(guān)鍵詞和商戶提供的關(guān)鍵詞共同作用下，ProductBoost 推廣活動(dòng)中的產(chǎn)品可能會(huì)獲得額外的曝光量和更高的排名。

此外， 可以根據(jù)商戶提供的關(guān)鍵詞為其新添加的產(chǎn)品生成更高級(jí)的關(guān)鍵詞。

問：如果我選擇了不相關(guān)的可選關(guān)鍵詞會(huì)怎樣？

答：強(qiáng)烈建議不要在此項(xiàng)目中使用不相關(guān)的可選關(guān)鍵詞。這會(huì)浪費(fèi)雙方的資源：如果在不相關(guān)的搜索查詢中向用戶展示某個(gè)產(chǎn)品，不僅浪費(fèi) Wish 的曝光量，還浪費(fèi)商戶的廣告支出。鑒于這個(gè)原因，wish商戶平臺(tái)會(huì)過濾掉給定產(chǎn)品的不相關(guān)關(guān)鍵詞，尤其是熱門關(guān)鍵詞。因此，如果您選擇了競價(jià)和預(yù)算都高但不相關(guān)的熱門關(guān)鍵詞，卻沒有展示您的產(chǎn)品，請不要感到意外，這是正常的。wish商戶平臺(tái)還會(huì)檢查關(guān)鍵詞的質(zhì)量。wish商戶平臺(tái)將對反復(fù)提交不相關(guān)關(guān)鍵詞的商戶發(fā)出警告，如果他們不加改正，可能會(huì)被 Wish 從 ProductBoost 項(xiàng)目中移除。

Choosing the Right Optional Keywords 

Q: What are Optional Keywords?

A: ProductBoost allows merchants to add optional keywords to their products in their campaigns. With the additional keywords provided by merchants, products in campaigns may receive extra exposure and higher rankings based on both -generated and merchant-provided keywords.

In addition, Wish may generate more advanced keywords for merchants’ newly-added products based on the merchant-provided keywords.

Q: What will happen if I choose an irrelevant optional keyword?

A: Irrelevant optional keywords are strongly discouraged in this program. It is a waste of resources on both ends: it wastes Wish's impressions and the merchant's ad spend if a product is shown to our users under an irrelevant search query. As a result, we filter out irrelevant keywords for a given product, especially if a keyword is popular. So do not be surprised if you pick a popular irrelevant keyword with a high bid and budget, and a product does not show up. We also check for keyword quality. For merchants who repeatedly submit irrelevant keywords, we will issue warnings, and if they do not correct, they might be removed from the ProductBoost program.    

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。