如何提高wish平臺(tái)產(chǎn)品的銷量？-ESG跨境

1. 添加輔圖

如果為產(chǎn)品添加輔圖，從不同角度展示產(chǎn)品的各種細(xì)節(jié)、用法或功效，用戶會(huì)更愿意相信并購(gòu)買您的產(chǎn)品。有數(shù)據(jù)顯示，額外添加四張或更多照片可能會(huì)使產(chǎn)品銷量提高 15-20%。

2. 添加演示視頻，讓產(chǎn)品故事生動(dòng)起來(lái)

為了幫助您更好地向全球的意向用戶展示產(chǎn)品，講述產(chǎn)品故事，Wish 推出了演示視頻功能。您可以利用該功能上傳短視頻，重點(diǎn)展示所售產(chǎn)品的功能、使用場(chǎng)景和功效。

質(zhì)量出眾并配有生動(dòng)視頻的產(chǎn)品更容易吸引用戶，可幫助您提升銷量并提高產(chǎn)品知名度。此外， 還為部分商戶推出了一項(xiàng)限時(shí)優(yōu)惠的 ProductBoost 活動(dòng)，只要 ProductBoost 活動(dòng)中的所有產(chǎn)品均有演示視頻且視頻經(jīng) Wish 審核通過(guò)，該活動(dòng)就有可能享受我們的補(bǔ)貼預(yù)算。此優(yōu)惠有助于您的產(chǎn)品在 Wish 平臺(tái)上獲得更多曝光量。

如需了解有關(guān)演示視頻和 限時(shí)優(yōu)惠補(bǔ)貼預(yù)算的更多信息，請(qǐng)點(diǎn)擊此處。

3. 配送全球

Wish 平臺(tái)上有超過(guò) 50% 的訂單來(lái)自美國(guó)以外的用戶。為了贏得更多國(guó)家和/或地區(qū)的用戶，您可以將配送范圍擴(kuò)大到特定目的國(guó)/地區(qū)乃至全球，從而提高產(chǎn)品的全球銷量。

若要為店鋪設(shè)置或更改配送設(shè)置，請(qǐng)前往商戶平臺(tái)的賬戶 > 配送設(shè)置頁(yè)面進(jìn)行操作。您可以在該頁(yè)面設(shè)置店鋪的配送目的國(guó)/地區(qū)。如需了解更多信息，請(qǐng)點(diǎn)擊此處。

您也可以通過(guò) API 端口 PUT /api/v3/merchant/shipping_settings 更新配送設(shè)置。

此外，您還可以根據(jù)需要設(shè)置產(chǎn)品的配送設(shè)置和配送選項(xiàng)。如需了解更多信息，請(qǐng)點(diǎn)擊此處。

為了幫助您建立全球配送的物流配送網(wǎng)絡(luò)，Wish 還提供以下功能/項(xiàng)目：

• 主倉(cāng)庫(kù)和/或二級(jí)倉(cāng)庫(kù)功能，您可以創(chuàng)建合適的倉(cāng)庫(kù)來(lái)存儲(chǔ)相應(yīng)庫(kù)存。

• Wish Express 項(xiàng)目，您可以參與此項(xiàng)目為用戶提供快速配送和確認(rèn)妥投服務(wù)。

• Fulfillment By Wish 和 Fulfillment By Store 項(xiàng)目，可為您提供庫(kù)存產(chǎn)品的倉(cāng)儲(chǔ)、打包和配送服務(wù)。

• 其他物流解決方案，如 WishPost 和 A+ 物流計(jì)劃（僅適用于從中國(guó)大陸發(fā)貨的商戶）。

在考慮開通全球配送時(shí)，請(qǐng)先了解有關(guān)產(chǎn)品和稅務(wù)問(wèn)題的相關(guān)規(guī)定。

4. Add extra images

Customers are more likely to trust and buy a product if tere are extra images showcasing various details, angles, use cases, or benefits of the product. Data has shown a potential boost of 15-20% in sales when four or more extra photos arer added for a product.

5. Add demo videos to make your product story come alive

To help you best demonstrate and tell the story of your products to interested customers around the globe, Wish’s demo video feature allows you to upload a brief video that highlights the functionality, use cases, and benefits of a product that you are selling.

Products with high-quality and delightful demo videos attract customers further, help you generate more sales, and increase product visibility. For a limited-time and available to select merchants, products with approved demo videos and are included in ProductBoost campaigns can enjoy a Bonus Budget to further maximize their exposure on Wish.

Learn more a bout demo videos and the limited-time Bonus Budget ProductBoost promotion here.

6. Ship worldwide

Over 50% of Wish orders are shipped to customers outside of the United Statates. To gain customer base from more regions and countries of the world, you may choose to increase your global sales by shipping worldwide or destinations of your choice.

To establish or adjust your stores' Shipping Settings, first navigate to Merchant Dashboard Account > Shipping Settings page. You can configure the shipping destinations for your store. Learn more about using this page here.

You may also update your Shipping Settings via API PUT /api/v3/merchant/shipping_settings.

In addition, you may also configure the shipping setting and shipping options on a product level, as needed. Learn more here.

To help you set up your logistics and shipping infrastructure to ship worldwide, Wish also provides you with the following functionalities, options, and programs:

• The ability to set up your Primary and/or Secondary warehouses to store inventory across the globe.

• Wish Express program that offers you additional benefits for providing your customers with express shipping & confirmed delivery.

• Fulfillment By Wish and Fulfillment By Store programs that take care of stocking, packing, and shipping of your inventory directly.

• Other logistics solutions such as Post and Advanced Logistics Program (available to merchants shipping from Mainland China only).

• Please also familiarize yourself with various product and tax regulations when considering shipping internationally.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。