wish產(chǎn)品規(guī)范：MSRP（參考價格）

2022-03-26

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wish產(chǎn)品規(guī)范：MSRP（參考價格）

規(guī)范：MSRP（參考價格）

MSRP（制造商建議零售價）是一種參考價格。參考價格（以及產(chǎn)品的所有其他信息）必須真實且不具有誤導(dǎo)性。MSRP 部分并非必填項。但如果商戶選擇在此項填入數(shù)值，則該數(shù)值必須符合“產(chǎn)品參考價格政策”。提供參考價格并非強制要求，商戶可自行選擇是否提供。將告知用戶如下信息：

(i) MSRP 中提供的參考價格由商戶提供；

(ii) 參考價格應(yīng)符合“產(chǎn)品參考價格政策”；

(iii) 用戶可以舉報看起來不符合“產(chǎn)品參考價格政策”的參考價格。

“產(chǎn)品參考價格政策”規(guī)定，商戶可以：

使用同時符合以下三點的價格作為參考價格：
(i) 商戶近期使用過此價格；
(ii) 商戶在一段合理的時間內(nèi)持續(xù)使用此價格；
(iii) 商戶曾以此價格售出過相應(yīng)產(chǎn)品。
使用 MSRP 或制造商提供的標價作為參考價格。

證明 — 所有商戶均有責任為其產(chǎn)品（包括產(chǎn)品價格）的相關(guān)信息提供合理的依據(jù)。通常這意味著，對于您使用的任何參考價格，您都可以提供相關(guān)的證據(jù)。我們推薦使用的證據(jù)包括曾使用某參考價格的證據(jù)（即產(chǎn)品報價或標價），以及曾按參考價格銷售產(chǎn)品的證據(jù)。如果用戶就商戶在 MSRP 部分提供的參考價格的真實性或準確性提出投訴，則商戶可能需要提供相關(guān)證據(jù)進行證明。

示例：

1) 商戶 A 上架某個產(chǎn)品，并在 MSRP 部分提供了參考價格。但是，商戶 A 從未以該 MSRP 作為標價并售出過該產(chǎn)品。那么，商戶 A 不應(yīng)使用該 MSRP 作為參考價格，因為其沒有合理的依據(jù)（即其沒有證據(jù)可證明該 MSRP 曾是標價或售價）。

2) 商戶 B 在過去 3 個月將某件產(chǎn)品標價為 x 價格并成功售出。商戶 B 為該產(chǎn)品找到了新的供應(yīng)商，因此降低了成本。商戶 B 選擇將節(jié)省的成本惠及用戶，因此將該產(chǎn)品的標價降價到 y。商戶 B 可以使用舊價格（x）作為新價格（y）的參考價格，因為舊價格符合以下條件：(i) 最近曾使用過；(ii) 已使用了一段合理時間；(iii) 以該價格售出過相應(yīng)產(chǎn)品。商戶 B 應(yīng)保留以 x 價格售出產(chǎn)品的證據(jù)。

3) 上例中的商戶 B 在改價8個月后想要繼續(xù)使用舊價格（x）作為新價格（y）的參考價格。在此情況下，商戶 B 不可以使用價格 x 作為參考價，因為此時價格 x 已經(jīng)是8個月前的價格。

4) 商戶 C 收到制造商供應(yīng)的產(chǎn)品，以及標注制造商建議零售價 X 的相關(guān)文件。那么，商戶 C 可以在合理的一段時間內(nèi)使用 X 作為參考價格，因為這是制造商提供的具有證明文件的價格。

The laws and rules for reference prices may differ from one country to another, but the UK’s Ad Standards Authority has a helpful guide.

MSRP - Reference Prices
The Manufacturer’s Suggested Retail Price, a type of Reference Price, (and all other aspects of a listing) must be truthful and not misleading. Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the Product Reference Price Policy. Use of a Reference Price in a listing is not required, but can be done at the merchant’s option. Wish users will be advised that: (i) the Reference Price in the MSRP field is provided by the merchant; (ii) the Reference Price should comply with the Product Reference Price Policy; and (iii) to report Reference Prices that do not appear to comply with the Product Reference Price Policy.
The Product Reference Price Policy allows the following:
Use of a Reference Price for an identical item if the price: (i) was recently used by the merchant; (ii) was used for a reasonable length of time; and (iii) merchant made sales at that price .
Use of Reference Price that is an MSRP or List Price that was generated by the manufacturer.
Substantiation – Each merchant is responsible for having a reasonable basis for making claims about a product, including about its price. This generally means that you should have evidence of any Reference Price posted. We recommend evidence of use of a price (i.e. offers or listings) as well as evidence of sales at the Reference Price. If a complaint about the truth or accuracy of a Reference Price in the MSRP field arises, the merchant that posted it may be required to present evidence supporting the Reference Price.
Examples:
1) Merchant A lists an item with an MSRP. However, merchant A has never listed or sold the item at the MSRP. Merchant A should not use the MSRP as a Reference Price, because there is no reasonable basis for making this claim (e.g. no evidence that the MSRP was ever the list or sale price).
2) Merchant B listed and sold an item for price x for the last 3 months. Merchant B finds a new supplier for the same item and lowers his costs. Merchant B chooses to pass the savings on to customers and lists the item at a new, lower price of y. Merchant B may compare the new price (y) with the old price (x) because the old price was: recently used; for a reasonable length of time; and sales were made at that price. Merchant B should retain evidence of sales at price x.
3) Merchant B from the example above would like to continue comparing the new price (y) with the price (x) 8 months after Merchant B changed the price. Merchant B should not use price x as a comparison because it is now 8 months old.
4) Merchant C receives a supply of product from the manufacturer, including documents showing the manufacturer’s suggested retail price of X. Merchant C may use X as a Reference Price for a reasonable period of time, because it is a documented price from the manufacturer.
The laws and rules for reference prices may differ from one country to another, but the UK’s Ad Standards Authority has a helpful guide.