服裝圖片指南

能體現(xiàn)商品優(yōu)點(diǎn)的清晰圖片是商品成功銷(xiāo)售的關(guān)鍵。對(duì)于在線店鋪，商品圖片是最有價(jià)值的之一。

當(dāng)買(mǎi)家瀏覽頁(yè)面時(shí)，通常是在受到圖片的吸引后才考慮您的商品。此外，由于在線購(gòu)物的選擇眾多，因此一張精良的圖片能讓您的商品脫穎而出，而質(zhì)量不佳的圖片只會(huì)導(dǎo)致買(mǎi)家流失。使用您的商品圖片傳達(dá)商品的賣(mài)點(diǎn)和特點(diǎn)，激起買(mǎi)家的興趣，同時(shí)強(qiáng)化您的品牌。每個(gè) SKU 必須有一張主圖片。

圖片類(lèi)型

可以為商品目錄中的每件商品顯示幾張圖片。作為賣(mài)家，您可以根據(jù)自己的喜好為商品搭配多張高清圖片，從而讓買(mǎi)家做出明智的購(gòu)買(mǎi)決定。您可以使用四類(lèi)圖片來(lái)展示您的商品：

• 【父商品 SKU 主圖片】，用于商品詳情頁(yè)面（買(mǎi)家在搜索或?yàn)g覽目錄時(shí)看到的頁(yè)面）。每個(gè)父商品只能使用一張主圖片。商品詳情頁(yè)面中所展示的主圖片是全尺寸圖片的縮略圖。當(dāng)買(mǎi)家點(diǎn)擊縮略圖時(shí)，彈出窗口將顯示全尺寸圖片。您必須提供一張父商品主圖片。

• 【子商品 SKU 主圖片】：用于展示特定顏色的指定子商品 SKU。子商品 SKU 的主圖片顯示在圖片彈出窗口中。每個(gè)子商品 SKU 只能使用一張主圖片，展示特定顏色的子商品。您必須為銷(xiāo)售的每種顏色的子商品提供一個(gè)子商品主圖片。

• 【備用圖片】：用于展示商品的不同視角，幫助買(mǎi)家從用途、細(xì)節(jié)、材質(zhì)、剪裁或其他方面了解商品，或展示相關(guān)商品。您可為每個(gè)父商品 SKU 或子商品 SKU 提供最多八張備用圖片。父商品的備用圖片會(huì)在圖片彈出窗口中顯示。如果買(mǎi)家點(diǎn)擊圖片彈出窗口中的特定顏色（例如，藍(lán)色樣品），則彈出窗口會(huì)顯示“藍(lán)色”SKU 的備用圖片。

• 【樣本圖片】：用于展示商品的不同顏色、面料或其他選擇。您可為每個(gè)子商品 SKU 提供一張樣本圖片。樣本圖片顯示在商品詳情頁(yè)面上的顏色名稱旁邊。

圖片要求

提交高質(zhì)量的圖片可以增加商品的銷(xiāo)售機(jī)會(huì)。您的商品圖片必須符合一定的。不符合這些要求可能會(huì)導(dǎo)致您的賣(mài)家賬戶被暫停。

必填

對(duì)于主圖片：

• 使用純白色背景 (RGB 255, 255, 255; hex #FFFFFF)

• 只包含買(mǎi)家將收到的物品；不要顯示商品不包含的配件

• 如果是捆綁商品，沒(méi)有必要顯示全部商品，只顯示一張商品圖片即可

對(duì)于所有圖片，包括備用圖片：

• 商品圖片的最長(zhǎng)邊應(yīng)至少為 1001 像素

• 商品圖片應(yīng)為彩色，不要使用黑白圖片

• 展示完整的商品；商品應(yīng)至少占據(jù)圖片面積的 85%

• 備用圖片可以是其他的角度或視角、樣本。

禁止使用的圖片

對(duì)于主圖片：

• 采用非純白色背景的圖片 (RGB 低于 255)

• 圖片中的商品圖像被部分裁剪

• 文本、徽標(biāo)、邊框、色塊、水印或其他圖形位于商品上方或背景上

• 主圖片中的同一模特有多種姿勢(shì)，或同一商品有多個(gè)視圖

• 模特處于跪坐、斜靠姿勢(shì)或睡姿（模特必須采取站姿）

• 顯示包裝、品牌或吊牌的圖片（長(zhǎng)襪或短襪除外）

• 包含可見(jiàn)人體模型（長(zhǎng)襪或短襪除外）

對(duì)于所有圖片，包括備用圖片：

• 與商品名稱不符的圖片

• 裸體或帶有性暗示的圖片

• 模糊、經(jīng)過(guò)像素化處理，或具有鋸齒邊緣的圖片

• 穿戴在模特身上拍攝的兒童和嬰兒內(nèi)衣和泳衣的圖片

注意：

• 提交子商品的主圖片時(shí)，請(qǐng)確保圖片展示的是實(shí)際發(fā)布的子商品。例如，如果您發(fā)布不同顏色的同款 T 恤衫，請(qǐng)務(wù)必提供展示變體商品顏色的圖片。

• 如果您提交的圖片達(dá)到 1001 像素，買(mǎi)家便可使用商品詳情頁(yè)面的縮放功能?？s放功能可減少退貨和負(fù)面。

內(nèi)衣和泳衣

內(nèi)衣、女士?jī)?nèi)衣和泳衣商品的圖片不得包含色情淫穢內(nèi)容，具體由亞馬遜全權(quán)裁定。此外，此類(lèi)商品的圖片還必須遵守以下規(guī)則：

• 禁止使用人體模特采取不雅、過(guò)于色情或淫穢的姿勢(shì)的圖片。

• 禁止使用顯示全裸部位（乳房、生殖器、裸臀等）的圖片。

• 穿著薄透商品的人體模特圖片可以根據(jù)的酌情判斷予以展示，但前提是不能以猥褻或具有挑逗性的方式暴露或展示生殖器和乳房/乳頭。禁止使用馬賽克或其他類(lèi)型的圖形來(lái)遮蓋裸露的身體部位。

• 丁字褲和內(nèi)褲的商品主圖片必須使用正面圖。背面圖可作為備用圖片上傳。

• 無(wú)法完全遮蓋正面及背面部位的丁字褲和內(nèi)褲的圖片不得使用人體模特。禁止使用噴筆處理裸露的皮膚部位。

樣本圖片

商品詳情頁(yè)面顯示的是父商品的主圖片。子商品的樣本圖片（如有）以 30 x 30 像素的縮略圖形式顯示在主圖片下方。

樣本圖片可以幫助買(mǎi)家了解商品的其他方面，如顏色或細(xì)節(jié)。

買(mǎi)家點(diǎn)擊樣本圖片時(shí)，會(huì)出現(xiàn)以下兩種情況之一：

• 如果有子商品的主圖片，商品詳情頁(yè)面上的樣本圖片/顏色名稱會(huì)和圖片彈出窗口關(guān)聯(lián)，彈出窗口中會(huì)顯示子商品 SKU 的主圖片。

• 如果沒(méi)有子商品的主圖片，商品詳情頁(yè)面中的樣本圖片/顏色名稱不會(huì)關(guān)聯(lián)任何內(nèi)容。

即便您不考慮使用樣本圖片，您也可以通過(guò)以下兩種方式對(duì)商品使用樣本圖片：

一張圖片，多種顏色變體：

對(duì)于某個(gè)沒(méi)有樣本圖片的商品，您可以使用多張主圖片來(lái)展示所有顏色變體。您可以使用這些圖片作為商品變體的樣本圖片及主圖片。與所有樣本圖片一樣，這些圖片顯示為縮略圖，點(diǎn)擊縮略圖后，圖片將在彈出窗口中顯示為全尺寸的主圖片。

一張圖片，所有商品變體：

您可以使用一張圖片來(lái)展示所有顏色變體。例如，您可以使用“疊放多件針織衫”的主圖片來(lái)展示您銷(xiāo)售的所有商品顏色，并且不使用樣本圖片。在這種情況下，您可以提交“疊放多件針織衫”的圖片作為備用圖片。此備用圖片會(huì)關(guān)聯(lián)“查看大圖或其他視圖”鏈接下的詳情頁(yè)面。所有備用圖片都會(huì)在同一個(gè)彈出窗口中顯示。點(diǎn)擊彈出窗口中的縮略圖，買(mǎi)家即可從彈出窗口中的一張圖片移動(dòng)到另一張圖片。

可接受和不可接受的圖片

下方顯示了可接受和不可接受的圖片示例。

1. 圖片需要采用純白色背景。

   可接受

   不可接受

1. 圖片必須清晰，未經(jīng)過(guò)像素化處理或沒(méi)有鋸齒邊緣。

   可接受

   不可接受

1. 商品上或背景中不能有文字、徽標(biāo)、圖形或水印。

   可接受

   不可接受

1. 商品的圖像不能被部分剪裁。

   可接受

   不可接受

1. 主圖片中的同一模特不能采取多種姿勢(shì)，或主圖片中的同一商品不能展示多個(gè)視角

   可接受

   不可接受

1. 模特不能處于跪坐、斜靠姿勢(shì)或睡姿（只能采取站姿）。

   可接受

   不可接受

1. 商品圖片不能帶有包裝或外部品牌標(biāo)簽，襪子類(lèi)商品除外。

   可接受

   不可接受

1. 圖片不能包含可見(jiàn)的人體模特，襪子類(lèi)商品除外。

   可接受

   不可接受

Image guidelines for clothing

Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.

When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.

Types of images

Amazon can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:

• The parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image.

• The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell.

• Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU.

• Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.

Image requirements

By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.

Required

For main images:

• Use pure white backgrounds (RGB 255, 255, 255; hex #FFFFFF)

• Include only what the customer will receive; accessories that are not part of the product should not be shown

• If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice

For all images, including alternate images:

• Product images should be at least 1001 pixels on the longest side

• Product images should be in color, not black and white

• Show the entire product; the product should occupy at least 85% of the image area

• Alternate images can be different angles, views, or swatches

Prohibited

For main images:

• Images with a non-pure white background (RGB less than 255)

• Images with part of the product for sale cropped by a frame edge

• Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background

• Multiple positions of the same model, or multiple views or colors of the same product in the main image

• Models that are sitting, kneeling, leaning, or lying down (models must be standing)

• Images that show packaging or brand or swing tags, except for stockings or socks

• Visible mannequins, except for stockings or socks

For all images, including alternate images:

• Images that do not match the product title

• Nudity or sexually suggestive images

• Images that are blurry, pixelated, or have jagged edges

• Images of Kids & Baby underwear or swimwear that are photographed on a model

Note:

• When submitting the main image for child products, be sure the image represents the actual child product being listed. For example, if you are listing different colors of the same T-shirt, it is important that you provide an image that represents the variant color.

• When you submit an image of at least 1,001 pixels, customers can use the zoom feature on the product detail page. This feature may reduce returns and negative feedback.

Intimate clothing and swimwear

Images of intimate clothing, lingerie, and swimwear products may not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:

• Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.

• Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted.

• Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.

• Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.

• Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.

Swatch images

Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.

Swatch images help customers see other aspects of your product, such as color or detail.

When a customer clicks the swatch image, one of two things happens:

• If the main image for the child product is available, then the swatch image and / or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.

• If the main image for the child product is not available, then the swatch image and / or color name text on the detail page does not link to anything.

Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:

Single image, many color variations:

You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.

Single image, all product variations:

You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.

Acceptable and unacceptable images

Examples of both acceptable and unacceptable images are shown below.

1. The image needs to be on a pure white background.

   Acceptable

   Unacceptable

1. Images must not be blurry, pixelated, or have jagged edges.

   Acceptable

   Unacceptable

1. No text, logos, graphics, or watermarks can be over the top of a product or in the background.

   Acceptable

   Unacceptable

1. No part of the product for sale can be cropped by a frame edge.

   Acceptable

   Unacceptable

1. Images must not have multiple positions of the same model, or multiple views of the same product in the main image.

   Acceptable

   Unacceptable

1. Models must not be kneeling, leaning, or lying down (only standing).

   Acceptable

   Unacceptable

1. Products must not be in packaging or shown with external brand tags, except for stockings or socks.

   Acceptable

   Unacceptable

1. Images must not have visible mannequins, except for stockings or socks.

   Acceptable

   Unacceptable

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