照明類商品樣式指南

如果您銷售的是燈具、枝形吊燈、壁燈、燈泡、吊扇或所有這些商品，那么發(fā)現(xiàn)商品和銷售商品的關(guān)鍵就是數(shù)據(jù)要準確。  您如何展示您的商品在很大程度上影響買家在 Amazon.com 上購物時的購買決定。

清晰、簡潔、格式一致的商品列表能更好地向買家傳遞商品信息，提高商品被搜索到的幾率。  這會增加您商品列表的瀏覽量。

請詳細復核下列信息，適當調(diào)整您的商品列表。該板塊包含以下關(guān)于建立商品詳情頁面的指導方針：

Lighting Style Guide

Whether you're selling lamps, chandeliers, sconces, light bulbs, ceiling fans, or all of the above, accurate data is crucial to discoverability and sales.  How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.com.

Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products.  This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings. This section covers the following guidelines for setting up product detail pages:

Title Style	Get customer attention with great titles.  Clear and concise titles will improve your search results and catch the customer's attention.

Key Product Features	Highlight the key features and benefits of your products.

Product Descriptions	Elaborate on the features and uses of your product.

Images	Show customers what they're buying.  Professional images on white backgrounds will bring life and added attractiveness to your products.

Browse & Search	Improve discoverability, traffic and sales through search terms and Browse Node IDs.

Item Package Quantity	Indicate how many items are in the package.  Please use if there is more than one identical unit in the package of the product you are selling.

Variation Relationships	Make choices easy:  display multiple color and size options on a single detail page.

Product Attributes	Provide attributes about your products to help Amazon surface your products and display detailed product specifications to the customer.

Download all of this information in a PDF: Lighting Style Guide

點擊咨詢現(xiàn)在有哪些新興平臺值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。