高級(jí)珠寶首飾發(fā)布提示

這些提示可以幫助您確保您的商品有清楚準(zhǔn)確的商品名稱、商品功能、規(guī)格和描述。您的商品必須滿足或超過(guò)它們?cè)诰W(wǎng)站上的聲明。商品名稱最準(zhǔn)確的商品更能滿足買家的期望。

1. 為您的所有商品提供“金屬總重”、“金屬類型”和“金屬印記”屬性。

2. 以不超過(guò) 5% 的誤差標(biāo)識(shí)最小金屬重量。您商品的最小金屬重量應(yīng)包括珠寶首飾商品的所有部件，如耳飾背扣、耳針、吊墜和鏈條。不同的指環(huán)大小可能有不同的金屬重量。

3. 請(qǐng)勿將商品標(biāo)識(shí)為“低過(guò)敏性”，除非商品不含所有的已知過(guò)敏原，或者您有科學(xué)證據(jù)證明商品不會(huì)導(dǎo)致過(guò)敏反應(yīng)。

   Note: 珠寶首飾包含鎢、不銹鋼、鍍鎳純銀不能被描述為低過(guò)敏性。

1. 在商品名稱、商品功能、規(guī)格和描述中指明商品為高級(jí)金屬填注或鍍高級(jí)金屬。例如，您必須清楚指明相關(guān)商品是“填金”還是“鍍金”。此外，請(qǐng)務(wù)必清楚地描述可能具有不同質(zhì)量的所有商品部分。例如，鍍銀鏈條帶純銀吊墜。

2. 在商品名稱、商品功能、規(guī)格和描述中指明您金飾的純度，如 18k 或 14k。本規(guī)則適用于所有填金和鍍金商品。純度不足 10k 的金合金商品不能被描述為“黃金”。

3. 請(qǐng)勿使用高級(jí)金屬名稱或?qū)毷枋錾唐返念伾?。例如，?qǐng)勿將商品描述為“紫水晶 CZ”。如果商品為金色，您可將其描述為“金色調(diào)”。

4. 為所有鉆石商品提供“鉆石總重”、“寶石顏色”和“寶石純度”屬性。

5. 在商品名稱、商品功能、規(guī)格和描述中使用“培植”識(shí)別培植、養(yǎng)殖和淡水珍珠。

6. 為所有寶石、珍珠和鉆石商品指明處理方式，如熱處理、輻照、涂層或浸油。玻璃填注的寶石和凈度增強(qiáng)的鉆石不具備在 Amazon.com 上銷售的資格。

7. 10. 在商品名稱、商品功能、規(guī)格和描述中標(biāo)識(shí)商品的制作方法（例如合成或人造），來(lái)描述非天然的誕生石、珍珠、鉆石或?qū)毷?。例如，您不能單?dú)使用“誕生石”的字樣描述合成（仿制）或人造（實(shí)驗(yàn)室制造的）寶石。必須在商品描述之前使用正確的標(biāo)識(shí)符，可能包括“實(shí)驗(yàn)室培育”、“實(shí)驗(yàn)室制造”、“合成”、“仿制”或“人造”，例如：“合成 7 月誕生石”。如果誕生石是天然寶石，則上述規(guī)則不適用。描述為“7 月誕生石”的商品意味著您描述的是天然誕生石。

Note: 我們建議您自己進(jìn)行珠寶首飾質(zhì)量保證。需要注意的內(nèi)容包括：了解自己銷售的是什么、了解自己的原材料、指定內(nèi)部質(zhì)檢流程以確保員工由始至終都遵循流程，以及仔細(xì)檢查所有對(duì)應(yīng)字段都正確填寫以便定期對(duì)商品進(jìn)行質(zhì)檢。請(qǐng)切記，您的所有商品都必須符合所有適用法律法規(guī)和政策要求，包括《美國(guó)聯(lián)邦貿(mào)易委員會(huì) (FTC) 珠寶首飾指南》、以及《珠寶首飾質(zhì)量保證標(biāo)準(zhǔn)》。在賣家平臺(tái)搜索“首飾質(zhì)量保證標(biāo)準(zhǔn)”，閱讀全文。

Tips for Listing Jewelry

Use these tips to help you ensure that your products have clear and accurate titles, product features, specifications, and descriptions. Your products must meet or exceed their representation on the Amazon website. Products with the most accurate titles are more likely to fulfill buyers’ expectations.

1. Provide attributes for total metal weight, metal type, and metal stamp for all your products.

2. Identify the minimum metal weight within 5% accuracy. The minimum metal weight for your items should include all components of the jewelry items such as earring backs, posts, pendants, and chains. Different ring sizes may have different metal weights.

3. Do not identify an item as being “hypoallergenic” unless it is either free of all known allergens, is a pure metal, or you have scientific evidence that the product does not cause allergic reactions.

   Note: Jewelry containing tungsten, stainless steel, and nickel-plated sterling silver cannot be described as hypoallergenic.

1. Identify your product as fine metal-filled or fine metal-plated in the title, product features, specifications, and descriptions. For example, you must clearly identify applicable products as “gold-filled” or “gold-plated.” Additionally, make sure to clearly describe all parts of your product that may be of a different quality. For example, sterling-silver pendant with silver-plated chain.

2. Indicate your gold product’s fineness, such as 18k or 14k, in the title, product features, specifications, and descriptions. This rule applies to all gold-filled and gold-plated items. Gold alloy products with less than 10k fineness cannot be described as “gold.”

3. Do not use fine metal names or gemstone names to describe a product’s color. For example, do not describe an item as “amethyst CZ.” If an item has a gold color, you may describe it as, for example, “gold-tone.”

4. Provide total diamond weight, stone color, and stone clarity attributes for all diamond products.

5. Identify cultured, farmed, and freshwater pearls with the word “cultured” in your product’s title, product features, specifications, and descriptions.

6. Identify any treatments, such as heat treatment, irradiation, coatings, or oiling, for all gemstone, pearls, and diamond products. Glass-filled gemstones and clarity-enhanced diamonds are not eligible for sale on Amazon.com.

7. Identify the creation method (such as imitation, or synthetic) for your products in the title, product features, specifications and descriptions to describe pearls, diamonds, birthstones, or gemstones that are not natural. For example, you cannot use the word “birthstone” alone to describe an imitation (simulated), or synthetic (laboratory-created) gemstone. You must precede it with the correct descriptor, which could include “l(fā)aboratory-grown,” “l(fā)aboratory-created,”, “imitation,” “simulated”, or “synthetic” ,for example: “imitation July birthstone”. If the birthstone is a natural gemstone, the above stated rule does not apply. A product described as a “July birthstone” would mean that you are describing a natural birthstone.

Note: We suggest that you perform your own jewelry quality assurance. A few places to start looking include: understanding what you are selling, knowing your raw materials, developing an in-house quality-assurance process that ensures your employees follow your process from beginning to end, and routinely performing quality assurance on your listings by double-checking that all appropriate fields are filled out accurately. Remember all your listings must meet all applicable legal, regulatory and policy requirements, including the Federal Trade Commission (FTC) Jewelry Guidelines and the Amazon Jewelry Quality Assurance Standards. Search "Amazon Jewelry Quality Assurance Standards" in Seller Central to read the full article.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。